Collectively our team has been in the Talent Acquisition market for decades, and over the years our clients are regularly asking us “why should we optimize,” and “when?” In a time of unprecedented organizational change, rapidly changing labor markets, and constantly evolving technology having an efficient and well-tuned Applicant Tracking System (ATS) is a must. As your recruitment processes grow, and adapt to a dynamic Talent Acquisition environment, you’ll need a highly sophisticated system. The challenge lies in the unknown; understanding how you are leveraging your ATS, and what enhancements are available are the first steps towards ensuring your recruitment process keeps pace with your organizational needs. This article outlines the critical steps and decisions you’ll need to make when determining when and how to optimize your ATS.